The Collector’s Guide to Avastars

I’ll admit I’m not much of a collector. I never got “the gene” or whatever it is that drives people to create and catalogue massive collections, be they Beanie Babies, baseball cards, or butter dishes. When I was a kid, I did collect bottle caps; filled a whole trash bag with them in fact, Read More …

Product Strategy: Greenfield or Established Market?

Getting Our Fix I’m going to reveal a deep, dark, and personal consumer secret: I love Reese’s Dark Chocolate Miniature Cups. So does my wife. They’re our go-to treat, snack, dessert. We never run out of them. Almost never. I say this because recently, an inexplicable thing happened. All of the stores we visit that Read More …